Last year I blogged that Gartner were saying Augmented Intelligence and Natural Language were the new blacks. If history repeats we should start seeing the big suite players start to acquire the top right companies, pretending to want to integrate those features to their suites, but those products and features will disappear over time making one wonder if they are really buying those companies to clear out the competition and give customers less choice. Tableau Data Prep and Qliks acquisition of Podium is two recent examples. No surprise there.Īnd we are seeing the new players expanding their product footprints via acquisition or new product modules. So big legacy suite players are moving down and to the left and newer players are moving to the top right. If you interested in comparing the changes have a look at my blog post on last years Magic Quadrant here:
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